I’m really passionate of what I do. And as helping people is part of it, one may ask the question:
What about signing new business?
Valid point. And as much as I LOVE signing new business (I just signed the Capital Hotel School and Training Center yesterday), a part of my marketing is giving free consultations. Or doing short pilot campaigns before signing huge deals.
To my case study.
I offered Charly’s Bakery some help but have yet to hear from them.
— Ivin Viljoen (@IvinViljoen) February 25, 2014
Amidst the controversy around the Oscar Pretorius case, the big media’s interest into it, a Twitter trend emerged that was tagged #OscarMedia. My mentor Gary VaynerChuck wrote this once all over the internet:
Ride the hashtag, don’ t create it.
My opinion is that someone created the hashtag, and so although I think much of what Gary says is profound, this one doesn’t make sense to me. But when it comes to riding the hashtag , let’s get to Charly ‘s Bakery.
Charly’s Bakery is a cute little store near the Castle of Good Hope, in close proximity to Sea Point. Being from jet setting Cape Town, they are pretty clued up on social media. So this post is not about doing it, or doing it wrong (well, not exactly), it’s more about doing better with what you have and maximizing your potential.
About the trend and their failure.
I mentioned the #OscarMedia trend yesterday and if you’ve been paying attention to Twitter the last couple days, you’re sure to have noticed it. Being the analyst and hacker that I am, I looked around. At the time I was looking, I caught a Tweet which Twitter highlighted and their social media fail.
And please understand me, this is not a fail because I say so, it’s a fail be cause that’s how it was perceived by the SA Twitter community. Their Tweet has since been deleted, so I can’t post the tweet, but below is the image and the below that the Tweet they sent out.
Not sure if these are in good taste, but they sure taste good. Our #OscarMedia Meme cookies.
If you follow a text book, this is good. If you start considering things like context, timing and sensitivity, it becomes an issue. Such an issue that it is still spoken of long after it as first Tweeted and has the making of an international case study.
Here are some arguments for the Tweet:
- It seems clever at first.
- The memes already existed.
- They created a piece of content to be relevant.
Charly’s Bakery did everything what a good social media campaign or effort should be about, but it didn’t work. It was poorly received and Charly’s Bakery obviously feels terrible about it. I think, and I’m sorry to say this Jacqui (owner), but I think you guys feel this way because the Tweet went pear shaped. Had it been well received, you would have chalked this one up as a win for your company and it ‘s marketing.
Sadly it didn’t work out this way. The tweet failed miserably, not because of the tweet itself, but because of the content. Memes are usually intended to be malicious, and so perhaps using them wasn’t so clever.
What may have worked better.
The gesture and the tweet wasn’t the problem. The problem also wasn’t the cupcakes. The problem was the content. The memes they chose weren’t very tasteful. They were actually tasteless (no pun intended). Perhaps what they could have done is make their own memes. There are sites like MemeGenerator that could assist with the creation, but it could even be created inhouse taking Oscar images off the internet and using Phixr to do the wording.
Some post-mortem tweets.
— Charly’s Bakery (@charlysbakery) February 25, 2014
Remorse aside, this ONE tweet damaged the reputation of Charly’s Bakery. They’re referring to the ‘good’ work they do, with for instance @TheStreetStore and others. I actually checked them out, and the concept is brilliant.
What is Charly’s Bakery to do?
Let’s look the Charly’s Bakery Facebook account. They Facebook account is great in the following ways:
- They post their creations in their timeline sharing what they do.
- You can see their creations are brilliant and unique.
- They post almost everyday.
- They get lots of comments and likes.
Can’t give much critique except for marketing advise.
- All due respect to the father of this nation, perhaps a new timeline is appropriate. Something like an image from their work with The Street Store. Social consciousness and responsibility is a big thing.
- Make better use of your tabs/apps, perhaps an email list, a webinar teaching how a great cake makes an impact on people’s special days. The importance and psychology of the wedding cake and how to choose the right design and supplier.
- Respond and interact with your fans on the Oscar issue. They’ re disappointed, talk to them about it. Don’t leave it. you keep on tweeting and posting about how sorry you are and about ‘owning it’. Rather post an image of a cupcake you made with Reevas face on it and saying you’re sorry. Post an update on what you’ve learned from the situation. Being sincere and naked will do you well, you’re fans will soon forgive you.
- Place your website link in your About section, so you can drive traffic to it. AFTER fixing your website (more on that later).
Let’s look at their Twitter account. So, when I open the account, what social media is concerned and their great potential, let me speak about what I see.
- The Twitter background looks great. Not much to say there. It ties in with their theme and corporate colors, which is embedded in everything they do: from their displays, their store facade etc.
- Their tagline: ‘Mucking Afazing Cakes’. This is just me, but this could be better. But it’s also embedded in their marketing and materials that it cannot really be changed. If I was them, I would make a move to, in the next few months, phase this out and get something more appropriate in. Once again, my personal opinion.
- You may notice in the bio that they post their images on Flickr. Guys, get off right now. Flickr is no longer a relevant image platform. Migrate all your content over to Pinterest, create boards specific to different products: Cupakes, cakes, store, specials etc. Then create a community board where your fans can also create/bake and post their stuff on. Give them a weekly task and you may even host competitions. You may even find some new talent this way. Also, get on Instagram. Because you can’t backdate your images, start posting your new creations, like you do on Facebook, and then some vintage ones, from your Flickr account. Use hashtags, build your following and interact.
Besides all of the above, and the blunder they made yesterday, their account and activity is pretty solid. Just some small tweaks I would do:
- From what I can tell, since yesterday they have been responding. What I would like to see more, is digging into their 19.1+k followers and building relationships with them.
- Make interest Twitter lists and monitor and read them.
- See who’s making cakes themselves and compliment them (if it’s worthy), you could maybe make someone’s day.
- See who is having their birthday soon. Bake them a mini cake AFTER doing research and see who/what they like and craft a creation after that. Send i t for free. This is one of the greatest marketing things you can do and you can work it into your marketing cost or budget.
- With regards to damage control, follow the courtcase (be there on ground zero if you can) and tweet commentary that’s sensitive, showing that you’re not insensitive and that you’re human, and that your ‘mistake’ was truly a mistake.
- Don’t disappear after this blunder. Pick yourself up and go again. The #OscarMedia hashtag is still going, so still stay involved. You rode the hashtag, ride it ’till it dies out on the beach.
But with 19 thousand followers, I can only add to their apparent success so far.
Let’s look at their website:
This is a WordPress website, so it has tons of potential, so I’m just going to highlight some thoughts regarding website design and marketing tools.
- Spruce up your design. With your amazing product and your great local brand, there’s a lot you can do.
- Add sliders showcasing the different products you have.
- Install a proper blog and make it part of your home page presentation.
- Write and post proper blog posts, as often as you can.
- Have a call- to-action on the home page, for instance, a place where people can order.
- Give away a free report and build leads.
- Fuse your social media into your website, encouraging activity and interaction – not drawing traffic away from your website.
- Re -purpose your testimonial page and install such a widget in your sidebar or even footer.
- The site isn’t up to their social media standard, so having such an awesome Twitter account, I wouldn’t put my website link there until it’s fixed.
Those are just ‘some’ of the thought I have regarding their website. But, like doing the right things in social media and STILL failing, you can also build a website the right way and still be wrong.
Some final tips.
I had some more thoughts regarding their online marketing while I was writing this post. They didn’t fit in anywhere, so I thought of writing this separate section to address or add them:
- A part of their marketing strategy, once again correct, is using images. I would, instead of posting product images, rather post images of birthday boys/girls and their expressions when they see the amazing cakes Charly’s bake first. I would then create a split image with the respondents face on the one side, and the cake image on the other side. This would be great marketing. And then monitor your social media responses (which they’re not doing effectively), because a lot of it could mean business.
- Bake an ‘apology’ cake. I’d do it today. The topic is still pretty hot and still fresh, so turn this into a positive as soon as you can.
The following may be a little more about offline marketing.
- When it comes to The Street Store, place bins inside the store, place them also in stores of supportive industries and market yourselves like this.
- Promote your social media accounts in store with banners, especially your new Instagram, and Pinterest accounts. Drive promos and comps through them. Remember to give lots of value first.
- Balance your marketing, among the hastags with other events: Bake ‘I Love You Mom’ cupcakes for Mothers day. Better yet, sell packages with ingredients and a basic recipe where children can bake them WITH their moms. This will be much more valuable. Bake ‘love muffins’ for Valentines Day. Bake cupcakes for breast cancer month and perhaps put them in ‘bra’s’ with a clever message?
- With all the great content and marketing, there are no clear call to actions (if any), if someone wants to order something. Doing so much work on social media and the opportunity to turn this ‘blunder’ around, I can’t imagine any business is coming from it all, being a brick and mortar business and they’re ‘reaching’ the whole country.
Finally, some commentary on the Twitter debacle:
People are raging about Charly’s Bakery – even bad publicity is good publicity
— Shelley Aarons (@ShelleyAarons) February 26, 2014
Where was Charly’s Bakery when people reacted to that Nando’s “We don’t shoot our chicks, we flame grill them” Ad. #rookies
— Miss Getty (@gettycee) February 26, 2014
Yes the Charly’s Bakery cookies were done in poor taste, but some of you are going on like they were the ones who killed Reeva.
— Anja van der Spuy (@AnjaWintour) February 26, 2014
Wow! Charly’s bakery didn’t think that one through.
— Siphelele (@Mlenzana02) February 25, 2014
People are way too serious and sensitive! I totally would have bought and scoffed down some Oscar cookies. They looked yummy. #OscarMedia
— Olly (@OllypopZA) February 26, 2014
This post was simply to give Charly’s Bakery some advise and guidance on their campaign. But I do commend them on working it, being active, relevant, and like the tweet states below: ‘Taking chances as a small brand’
On opinions re. @charlysbakery : Your days would be a lot less entertaining without (small) brands taking chances from time to time. Breathe
— Paul Raphaely (@Paul_Raphaely) February 26, 2014
If someone who knows Jacqui, or people involved with their marketing want me to help and craft their campaigns, or even manage them, they can call me at 084 8644 618.
What is your thoughts of Charly’s Bakery’s #OscarMedia tweet and the response to it? What do you think of the critique and ideas I shared with them? Weigh in below.
Fabzilicious.org for the image of Charly’s Bakery.
The methods for reaching your audience or target market has changed drastically over the last decade. Any company that is NOT using social media to reach and communicate with their customers are omitting one of the most powerful tools that exist today.
I don’t want to draw your attention to the potential or use of social media, as the host of this blog, Ivin Viljoen can best teach you about that. The value I want to bring with this post is about the importance of delivering impeccable customer service and using social media to do so.
One of the major reasons why social media is becoming more than just a tool to share pictures or status updates amongst friends is that the accessibility of all the information you share is literally at hand through our mobile devices and smart phones.
What does the numbers say?
Research has shown that 80% of businesses believe they deliver “superior” customer service. In reality, only 8% of customers have experienced superior service from those same companies.
- 24% of those who lost their temper about a product/service turned to social media to talk about their experience with that company.
- 40% of consumers using social sites value access to customer service.
- 70% of airlines surveyed will use social media to promote their brand and offer reservations, customer relationship management and check-in via social media platforms.
- 80 percent of consumers heard back from brands they contacted through social media within 12 hours.
- 59% of organisations take more than one working day to respond to email complaints, the average response time on Twitter was 5.1 hours, with 10 percent of companies answering within one hour.
The power of social media.
If you go back a few years where word of mouth was the only social channel, a bad customer service experience got shared on average with another 12 individuals. This is 4 times higher compared to the passing on of a good customer service experience.
When we consider social media, specifically Twitter, a tweet can be seen by hundreds if not thousands of your customers in a matter of hours or even minutes. You cannot ignore social media when it comes to providing effective customer service . A customer’s negative reaction can go viral overnight if it’s not handled quickly and professionally.
For companies planning to have a major social media presence you need to be prepared by not only having social media marketers, but measures of monitoring in place to catch and resolve issues as they arise. A great customer experience of a happy social media user can not be overstated.
Companies are looking to be quicker with content, provide faster approval and be able to capitalize on the conversation and content of the moment. ~ Jeff Barrett (@barrettall)
My own personal experience.
Not that long ago I had a very rude check out lady in a large supermarket. When I came home, I tweeted about my experience and within the hour I was speaking to someone at head office who wanted to know all the details of the terrible service I received.
Although I was feeling really frustrated about how I got treated hours before and now I felt gratitude that someone was listening to my complaints. I took to Twitter again to give that amazing update to soften to overall impact of the previous one. Now just imagine I did not receive that service…. Oh and I do need to mention that this all happened on a Sunday morning…
Proving that old dogs can, indeed, learn new tricks, 50-year-old travel company Eurail has transformed itself from a trusted brick and mortar train travel business into an entity on the cutting edge of social media.
Taking the time to interact with customers on a one-on-one basis every day, Eurail utilizes Facebook and Twitter in its efforts to connect with travelers, whether they have per-sales questions or a problem during a per-planned trip.
With tens of thousands of fans and followers within its social media network, Eurail has created a dedicated team of travel professionals to handle the Facebook and Twitter accounts, allowing them to provide fantastically timely responses to every query.
Known today as one of the most social media-friendly and technologically savvy travel companies in the world, there can be no doubt that Eurail’s willingness to dive into the latest social trends has helped to propel them forward.
Important Social Media Customer Service rules.
To be honest, there is not much of a difference between the “Old school customer service” and the service you provide on Social Media, but as mentioned in the beginning of the blog only 8% of customers felt like they had a good experience.
Because customer service is universal, here are 10 hard and fast rules you can apply anywhere in your business.
- Don’t be arrogant.
- Proofread and spell check all content before it’s posted.
- Always keep to the facts. Customer service is not fiction.
- If you messed up, apologize for it.
- Never shift the blame to someone else.
- Never blame your customer.
- Don’t try to hide mistakes but instead keep them online and acknowledge them.
- Customer Service is the front-line of your company. You need to have motivated and knowledgeable people.
- Always respond to complaints and respond to them as soon as possible.
- Respond to any queries within 24 hours
Write those rules down and make sure that each employee that communicates with your customers via social media is aware of these golden rules. In fact, it is my belief that these rules should be part of your company policy.
You will have noticed that this article is focused on the use of Twitter. Don’t be fool ed though, there is no difference in the communication with your customers and the messages you send across, no matter what platform you use.
Do you have any customer service stories where social media was involved? Do you know of any stories where you heard of great customer service through social media or even a horror story of customer service fails? Share them below.
I know it’s a bit late, but I went to the International Networking Day Johannesburg event (#INDJHB) July 4th. The speakers were really inspirational and every talk was surprisingly complementary of each other. While I would have LOVED to get an interview with each speaker, Sandy was the only one that I could tie down on this day.
My notes from her talk (That I asked her about) – Feel free to Retweet.
Ignorance in business is not stupidity. #indjhb
— Ivin Viljoen (@IvinViljoen) February 4, 2014
Daily cash flow forecasting is essential to you business.
— Ivin Viljoen (@IvinViljoen) February 4, 2014
The I asked her what the single most important business tip she can give to entrepreneurs was. Watch her powerful responses in the video below.
Get Sandy’s book today!
Have you heard her talk? What did you think of the QnA? What questions would you like to ask her? Perhaps I can lock her down in an audio interview. Post them below.
Last week I had a pretty good run with content critiques, where last week, I looked at big brands, especially in the supermarket sector. A quick audit will reveal the following:
- 17 Comments
- 120 Tweets
- 4 Likes
- 4 Google Plusses
- 8 LinkedIn shares.
- 228 Pageviews.
Doesn’t seem like a lot, I know, but it’s pretty much viral for my blog. The critiques were taken in good spirit by all the brands involved and it was a good post overall. Definitely something to build on. So, I decided to do one each week, and perhaps some other content in-between (as I have time, who does eh?). I’ll do a proper report at the end of the month on the blog, the series and share some tricks.
Onto the critiques!
Just before Christmas this is a great Facebook post. It’s relevant, timely and valuable for fans. ‘I can buy great gifts for under R100/R200?’ Great! And then the tagline: Spoil your family and friends, not your budget. Great piece of content to market with. The problem with this post is with the ability to get action from fans, their ability to take action or a lack of a call to it (action) [Not in the image anyway - which is the piece that grabs attention].
- The link leads to an online publishing platform Issuu, which allows you to publish magazines and booklets. Look n Listen has great online platform with a lot of traffic, why not post it there. Or use a plugin. There are many options they could have used here, but sending traffic away from your brand page or website is not too wise.
- The link is a shortened link, which is not always advisable, because people want to know where it’s leading to. So I would advise them to use legitimate, Look n Listen links. It’s easy to create pages, especially in WordPress.
- Another thing about the link is, it’s not a good link, because how do people take action online? There are no ‘Buy’ or ‘Order’ or ‘Add to cart’ links or buttons on Issuu. But it won’t help them to send their fans to their website, which is kind of the idea of a Facebook page and marketing on it. But sending traffic to their website won’t bring more sales, because their fans/customers cannot buy anything on their site. It’s not e-commerce enabled.
I can also see that Look n Listen is not using all the tools available to them on Facebook. I would definitely ask the favorites their customers have found in their stores and offer something like a R1000 gift voucher for the best idea/combo. This will drive comments, I could also ask for likes and shares, which they don’t do.
If I have 11k odd fans on a Facebook page I run, I would be smoking it!
The overall fan page management is also very spammy. Not a lot of value given or provided. Most of the content, although very nicely designed by a graphic designer, doesn’t garner any community feedback or engagement. I also see their fans asking questions that is left hanging. Not very good for a brand.
Onto their Twitter account.
Look an Listen’s Twitter account is a bit better. They’re doing customer service, but not really any marketing or value driven posts. Let’s look at 2 different tweets.
— Look & Listen (@LookandListenSA) December 23, 2013
Customer asked where he can buy headphones. They send follower to their store locator on their website, which means nothing to them right now, because nothing can be bought from there. What would I have done?
Look at the location of the follower. In this case, the follower has not filled in his location, but if he looks at the other person he tagged with a handle, I’ll look at his profile and see he’s in Joburg. Then I’ll give him all the stores in Joburg. I would then give him the list of 10 stores in joburg. Or, even better, ask him in which suburb he stays in and give him the nearest store. Instead of giving my follower work, where my purpose of existing is to provide value to my followers and make life easier for them. I am honored he is my fan, and therefore should help him.
Let’s look at another tweet.
— Look & Listen (@LookandListenSA) December 13, 2013
The only tweet where the image is properly designed or posted. All the other images, like Beyonce’s new album promo or the Christmas tweet that links to the Ussuu page, haven’t been designed or cropped properly, to fit into Twitter image parameters.
- It works because it has the ability to drive traffic to their stores = feet. This one also links to their own site, which is great. No call to action needed on the tweet or the website, as the promotion is there to create buzz.
- It fails because the ‘ Tweet of the Day’ with the question (which could drive feet to the stores), isn’t followed up in the days after. So it didn’t do for them what it could have done.
Why is the above important? Because people spend time on Twitter, some a lot, and if they made an effort to trending they could drive massive feet. Why? If I’m around the East Rand Value Mall and saw this tweet, or any tweet for that matter, I would drive in if I’m in the area and check the promos out.
Also, don’t get me wrong on this. I’m a fan. I like their website because it’s clean and good design. They only fail in the e-commerce and perhaps not having a blog people could go to, comment and ask questions on. It’s a great way to build a following to build the platform with. Also, I almost never walk out of their stores without a DVD or something in my hand (having bought it).
If the guys at Look n Listen want to talk to me about their online platform, have them call me at 084 8644 618.
I have also always liked Musica. Their series DVD’s are less interesting these days, which is why I don’t frequent their stores too often anymore. Compared to Look n Listen, Musica is a boring store. But I’m not here to talk about store layout and merchandising. Let’s look at their Facebook platform.
I have to say I LOVE this post, and I’ll discuss the reasons below. Musica ran many promotions during December, which I imagine got them a lot of increased engagement. But this post is awesome… not perfect, but awesome. Let’s look at why:
- They used a prize worth R1500+ to get people to engage.
- They asked a simple question: “What is the mystery prize”.
- When you click the link, it goes to their own website.
- Terms and conditions (almost taking the fun out of comps) clearly posted.
- Clear on when the comp ends.
- Got 91 likes and 81 comments.
Now, when Musica reads this, they’re going to point to their wins. Although this has been a great post, with all the necessary elements (give value, call to action etc), it’s not perfect, as I mentioned before. Let’s look at where this could have been better.
- Ask a question that doesn’t get such a boring answer. Reading ‘Jabra ear clip headphones sport bluetooth headset.’ 81 times isn’t entertaining. What they could have done is perhaps ask what they would use the prize for, the answer indicating exactly what it is – each different.
- The 2 lonely shares is a weakness, because they could have gotten a lot more out of this post than they got. Sometimes we should just ask for a share, because this is definitely a post worth sharing.
- The text is too long. I’m sure if I looked at editing the copy, you could get away with less. Let’s see: ‘What can you do with today’s mystery gift? A clue to what it is is here: (bitly link). Post your answer under the clue: Black and yellow device is great for using with sports and cost R1599.95. Comp ends tomorrow. T&C’s apply.’ Sometimes a little copy editing can save you lots of space.
- What I’m missing here is an image. The online brochure is chalk full of great images. A simple screen capture image tool and re size could have gotten you a better effect.
- Another thing that could be done better, which works when you post an image, is posting the link in an update, instead of ‘ sharing a link’ .
Perhaps these tweaks could have gotten them more engagement. We won’t know. Let’s move onto their Twitter account.
Oops, they don’t seem to have a Twitter account.Let’s look at the opportunities they are missing here:
- They can’t leverage their brand to trend in Sa.
- They cannot do live customer service.
- They cannot engage their fans effectively.
- They miss branding opportunities on a very large platform that cannot be ignored.
This is where Look n Listen one ups them.Let me address their website quickly. Also, no opportunity to make sales online, as the website is designed to sell only and has not ‘Add to Cart’ functionality.
If anyone knows the marketing and Pr guys over at Musica, please have them call me at 084 8644 618. Onto the next one.
Let’s start with their Facebook page. On the outset, the problem I keep hammering on in this post. Christmas branding/promos.
This post has a lot of potential, but fails in it’s intent because of the following reasons:
- This post is in Afrikaans, which may be clever, because the book is Afrikaans. On the other hand, it alienates 70% of Sa’s population. It’s a toss up and difficult to decide. I’m sure there is an English version of this book available?
- The text could be a lot less. You can say so much with 90 characters if you give some thought to your copy. Lots of unnecessary text here, like: telling people it’s a comp, sometimes ‘Win!’ is just as effective, no matter what translation; no need to reference the book, it’s already clear in the image; instead of all that text, you could simply state: ‘Fill in the blank’.
- RE: the link: instead of sending people to an online item (which may be a ploy to sell the book, and if that, great), send them in-store to go find the clue there. Much better execution and drives feet to the store. The link is also a shortened link, which poses a problem with trust. People want to know where they are going. The item link on the website isn’t that long that it couldn’t have been used. If it was used for tracking, you can also track links using Google Analytics and keep your original URL.
- The call to action is sending your answer via email, which misses the point of posting this on Facebook. The comments people leave gives your post the much needed points to increase exposure. Not just of your post/comp, but also your page.
- I’m also wondering if they used the ‘Promoted Post’ function, because this post didn’t get close to the traction it was supposed to.
- When it comes to the image, a little more effort could have gone into the image. Some things that come to mind is making the book a 3D rendering of the image, placing the image on a classy background, perhaps with ribbons etc. Remember, if you want your fans to make an effort, you have to make an effort too.
Lets look at their Twitter account.
— CUM Books (@CUMBooks) January 13, 2014
Let’s not discuss their Youtube channel, which is greatly underutilized in the sense that they don’t have any views or comments to speak of. This tweet has great potential, as it promotes a new album and it’s release date. Appropriate use of hashtags and proper links are posted.
This is a fairly decent post, feeling compelled to mention that their account is largely ‘push’ instead of pull and providing value to their audience. No engagement and interactions. They also make the mistake of not being native to the platform. Everything you do has to be designed and geared to the platform your working on.
What could be better is this:
- They link out to a Youtube video, which in turn has the pre-order link in the description. Instead, they could have embedded the video into Twitter (yes, it’s possible) and linked to the pre order form on their website from Twitter.
- There’s also a lot of opportunity for engagement with their followers. How about asking the opinion of your followers on the song. It must be good, otherwise, what’s the use of doing pre orders on it? Engagement gives you the opportunity to increase your followers, get retweeted and favorited.
If someone knows the marketing guys or platform managers of CUM Books, have them call me at 084 8644 618 if I can help in any way.
Those are the ones I have time for in this post. I may look at one or two more and update this post later in the week.
What I suggest for all of these brands.
- Use a free ebook, vouchers or something else of value to build an email list. This could then be leveraged later on to promote more of their content and store promotions.
- Get active early. A lot of social platforms haven’t started yet.
- Remove your old Christmas branding. It’s 14 January.
- Create content and copy native to (specially designed) for the platform you want to post it on.
If you’re a South African brand and would like me to help you with your social media and online platforms, please contact my office at 011 395 2864 or my cell at 084 8644 618 so we can arrange a meet, either face-to-face or Skype. If you’re NOT a big brand , I would be available of critiquing your online platform and giving you pointers on how you can better it.
What can you expect from this book?
Well, it’s simple. 50 ways businesses (big or small) can use social media. A list of 50 great actionable ideas to increase your social media game.
Did I miss something? Do you have any ideas of how some of these posts could have been done better? Do you have any business classifications or brands you’d like me to take a look at. Weigh in the comment section below, because I love your feedback!
Image courtesy of Stuff.co.nz